Take a moment and scratch the surface of the vast subject of customers and customer service. As business owners and service representatives, we can all relate to a satisfied customer and a not-so-satisfied vocal customer.

The words "Remember Me" should serve as a constant reminder to both service representatives and management that in many businesses the customer will leave the building without complaining. They simply will not return. Instead, they will go to another business where they feel more appreciated. The complaining customer gives you a heads up to which you can respond, but the "Remember Me" customer is the one you lose.

Remember Me? I am the person who goes into the restaurant sits down, and patiently waits until the waitress finishes visiting before taking my order. I am the person who enters the retail store and am ignored while he service representative finishes a personal phone call. I am the person who goes into the bank lobby and stands quietly while the tellers finish their conversation before making eye contact. I am also the person who is not greeted at the checkout or thanked for my purchase; I'm just given an amount to pay followed by, "Here ya go," to end the transaction.

In order to prevent "Remember Me" from happening, all that is required is sincere customer service and courtesy. This should be easy for us since we are proud of our businesses and we are proud of our town. This level of service and courtesy will make it much easier for out town to be a true success story.